Business Context
Objectives, constraints, organization and commercial priorities.
Strategic consulting that connects business, data, technology and execution
into clearer decisions and measurable growth.
Connected by design
A managed
business system.
Wellington Media Consulting specializes in Media, Marketing and Business Strategy. The work begins with business challenges, market opportunities, consumer insight and brand positioning, then translates them into integrated strategy, media, listening, platform and execution systems.
Data → Insight → Strategy → Execution → Growth
Market Intelligence
Consumers, competitors, trends, reputation and demand signals.
Strategy
Positioning, growth priorities, media architecture and KPI.
Execution
Campaigns, production, platforms, technology and operations.
Optimization
Performance review, dashboards, decisions and next actions.
Strategy operating layer
Business.
Data.
Execution.
Consulting, market analysis, brand strategy, media planning and creative execution are connected through one management layer so decisions can move from evidence to action without fragmentation.
COMMERCIAL VALUE108.6M
Estimated Total Sales Value / THB
Estimated commercial value associated with selected campaigns and managed business activity. This metric is used as a directional indicator of how strategy, media, content and execution can connect to tangible sales outcomes rather than stopping at reach or engagement.
PORTFOLIO REFERENCE · BUSINESS IMPACT LAYER
DEMAND VOLUME435,174
Estimated Total Units Sold
Estimated demand volume generated across the referenced activity. When read together with total sales value, the figures imply an indicative average sales value of approximately THB 249.6 per unit, providing a clearer bridge between marketing response and commercial scale.
ESTIMATED SALES VALUE ÷ ESTIMATED UNITS
REVENUE EFFECT75.1M
Revenue Impact / THB
A business-impact reference used to connect campaign performance with revenue contribution. The purpose is to evaluate whether marketing and media investment produces measurable economic movement, not only communication outputs.
REVENUE-ORIENTED PERFORMANCE VIEW
RETURN EFFICIENCY11.25×
ROAS Reference Performance
A selected performance reference showing the relationship between media investment and attributed return. Wellington uses ROAS together with conversion, cost efficiency and revenue indicators to judge whether growth is commercially sustainable.
REFERENCE PERFORMANCE · NOT A GUARANTEE OF FUTURE RESULTS
How Wellington reads the numbers
Performance is interpreted as a system, not as isolated metrics.
01Demand shows whether communication creates real market response.
02Value translates that demand into commercial scale and business relevance.
03Efficiency tests how much outcome is created for each unit of media investment.
04Impact connects the marketing layer back to management decisions and growth priorities.
The management problem
Data exists.
Connection does not.
Most organizations already have data, vendors, content and channels. The gap is the layer that connects them into coordinated decisions.
decision-gap.logSTATUS: OPEN
01Data is not converted into business insight.02Marketing, sales, media and production operate separately.03Content investment is disconnected from conversion.04Executives lack clear KPI and decision dashboards.05Social listening remains a report instead of a strategy tool.06Multiple vendors operate without one strategic lead.Integrated operating model
One lead.
Multiple capabilities.
Wellington creates a single strategic layer across business direction, market intelligence, growth strategy and execution so every workstream can operate against the same commercial priorities.
Business Direction
Situation analysis, management priorities, organizational gaps and decision frameworks.
Market Intelligence
Consumer needs, trends, competitors, reputation signals and opportunity identification.
Growth Strategy
Brand positioning, media architecture, conversion priorities and commercial pathways.
Execution System
Campaigns, production, technology, KPI dashboards and optimization loops.
Portfolio Performance Metrics
Over 5+ years
Strategy backed by
operating experience.
Experience across marketing, media strategy, brand communication and creative production, managing business objectives, research, budgets, KPI and execution.
49M+Views / Campaign
5.45MReach / Campaign
฿9.65MMedia Budget Managed
+79.34%Engagement Growth
Six system modules
Core consulting
capabilities.
The consulting model covers the complete path from business diagnosis to market intelligence, strategy, performance management and execution.
Business & Organizational Analysis
Priorities, operating gaps, growth constraints, resource alignment and management decision support.
Market & Consumer Intelligence
Audience behaviour, consumer needs, market trends, competitor signals and opportunity identification.
Brand & Marketing Strategy
Positioning, campaign roadmaps, marketing budgets, KPI frameworks and growth direction.
Media & Content Performance
Segmentation, media allocation, paid-media strategy, CPM / CPV efficiency and optimization.
Social Listening & Reputation Intelligence
Share of Voice, sentiment, pain points, intent, reputation risk and market conversation.
Execution & Performance Management
Campaign operations, dashboards, production coordination, owners, timelines and measurable outcomes.
Tech Media Cooperation
Technology as
business infrastructure.
01Digital & media technology infrastructure
02Data integration and dashboard systems
03Marketing technology and workflow automation
04Platform and system development
Persuasion Media
Media built around
commercial signal.
Brand strategy, paid-media performance, influencer and partnership strategy are linked to cost efficiency, conversion and measurable commercial outcomes.
Commercial upside modeled from media and conversion signals.
Used as a forward-looking planning reference to translate audience response, campaign performance and conversion assumptions into a financial scenario that management can evaluate against budget and growth priorities.
Cost efficiency at the awareness layer.
CPM is monitored as an efficiency signal for scaled reach. It is not treated as a success metric by itself; it is read alongside audience quality, engagement, conversion and revenue contribution.
Efficient video distribution at scale.
CPV helps evaluate whether content is being distributed efficiently. Wellington pairs this with completion, engagement, action intent and downstream conversion to distinguish cheap views from commercially useful attention.
Optimization is measured against business return.
The objective is to improve the relationship between media spend and commercial outcome through audience refinement, creative iteration, budget reallocation and continuous performance review.
Media performance logic
ReachAre we reaching enough of the right market?
AttentionIs the audience actually consuming and engaging with the content?
ActionDoes attention move toward inquiry, purchase, trial or another business objective?
ReturnDoes the commercial result justify the investment and guide the next allocation?
฿15.13Estimated CPM
฿0.015Estimated CPV
15–25%ROAS Growth Reference
Beef Steak Media Cooperation
Creative execution
with business purpose.
Commercial and branded-content production, photography, video, music and event execution are connected to campaign objectives rather than operating as isolated production tasks.
Brand Campaign / Khao Shong
Activation / Hoover
Hospitality / We Hotel
Food & Lifestyle / Lyon
TIME 2' Creative Studio
Production capacity
inside the system.
A physical production layer for corporate video, social content, podcast, product shooting, music, performance, studio rental and creative training.
Studio Infrastructure
Podcast Production
Campaign Production
01Commercial & Corporate Video Production
02Social Media Content & Podcast Production
03Music, Performance & Livestream Preparation
04Product & Campaign Shooting
05Studio & Equipment Rental Services
06Scalable Crews & Creative Training
Live Production Network
01Multi-camera & corporate broadcasts
02Product launches & live commerce
03Hybrid events & entertainment formats
04Real-time engagement & live analytics
Control Infrastructure
Production Crew
Listening is not the final answer
From raw signals
to business action.
Social listening becomes valuable only when it is connected to survey, CRM, sales, media and financial data, then translated into positioning, content, product, media and risk decisions.
Signals
Mentions, engagement, reviews, channels and conversations.
Meaning
Sentiment, pain points, trends, reputation risk and audience need.
Business Data
Survey, CRM, sales, media and financial information.
Direction
Opportunity, positioning, product, content, media and risk response.
Activation
Campaigns, production, live activation and dashboards.
Impact
Measure business outcome and create the next decision loop.
Decision infrastructure
Executive
Intelligence.
Business performance, market intelligence, brand reputation and marketing performance are brought into a single executive layer with priorities, owners, actions and timelines.
Executive Intelligence
CEO Comparison
OPEN LIVE DASHBOARD Market IntelligenceClinic Market Comparison
OPEN LIVE DASHBOARD Brand IntelligenceZOJIRUSHI INTELLIGENCE
OPEN LIVE DASHBOARD Event IntelligenceROXY Event Intelligence
OPEN LIVE DASHBOARD Brand IntelligenceSCRUB BRAND COMPARISON
OPEN LIVE DASHBOARD Content IntelligencePEA · content intelligence
OPEN LIVE DASHBOARDWork at the level you need
Flexible
engagement models.
Wellington can enter as a diagnostic layer, a strategy project, an advisory retainer, an intelligence partner or a strategy-to-execution operating lead.
01 / DIAGNOSTIC
Strategic Diagnostic
02 / PROJECT
Strategy Project
03 / ADVISORY
Monthly Advisory
04 / INTELLIGENCE
Intelligence Retainer
05 / INTEGRATED
Strategy-to-Execution
06 / ENABLEMENT
Corporate Workshop
One-Time Social Listening Report
ONE-TIME
REPORT
40,000 THB
Additional Month: 25,000 THB / Month
1-Month Data Collection
Ideal for Time-Bound Campaigns
Campaign, Launch & Brand Movement Analysis
Social data becomes useful when it ends in a decision.
SUMMARIZED DATA
ACTIONABLE INSIGHTS
CAMPAIGN PERFORMANCE
TIME-BOUND ANALYSIS
One-Time Business Consulting
BUSINESS
DIAGNOSTIC
45,000 THB
Project Duration: 3–4 Weeks
Business, Market & Competitor Analysis
Brand, Marketing & Growth Assessment
Strategic Recommendations & 90-Day Action Plan
Know what is happening, why it matters and what to do next.
BUSINESS ANALYSIS
MARKET INTELLIGENCE
GROWTH OPPORTUNITIES
STRATEGIC DIRECTION
Monthly Business Consulting
STRATEGIC
ADVISORY
35,000 THB / MONTH
Minimum Engagement: 3 Months
Monthly Business & Performance Review
Strategic Planning & Decision Support
Market, Marketing & KPI Recommendations
A recurring executive layer for performance and strategic decisions.
BUSINESS REVIEW
STRATEGIC PLANNING
DECISION SUPPORT
MONTHLY INSIGHTS
Strategy-to-Execution Consulting
INTEGRATED
GROWTH
65,000 THB / MONTH
Minimum Engagement: 3 Months
Business, Brand & Marketing Strategy
Media, Content & Campaign Direction
Performance Monitoring & Team Coordination
Strategy, direction, measurement and coordination inside one operating model.
GROWTH STRATEGY
BRAND DIRECTION
PERFORMANCE
EXECUTION SUPPORT
Flexible Services
Optional
add-ons.
Extend the consulting scope based on business needs. Custom scopes and integrated solutions are available upon request.
| One-Time Social Listening Report | 40,000 THB |
| Additional Social Listening Period | 25,000 THB / Month |
| Executive Dashboard Development | From 35,000 THB |
| Additional Consultation | 7,500 THB / Session |
| Consumer Survey & Market Research | Quotation Based |
| Campaign Execution & Production | Quotation Based |
BETTER DECISIONS.
STRONGER EXECUTION.
MEASURABLE GROWTH.
STRONGER EXECUTION.
MEASURABLE GROWTH.
fandee.ht@gmail.com
BUSINESS STRATEGY · MARKET INTELLIGENCE · BRAND GROWTH · MEDIA PERFORMANCE
TECH MEDIA · PERSUASION MEDIA · BEEF STEAK MEDIA · TIME 2' CREATIVE STUDIO
TECH MEDIA · PERSUASION MEDIA · BEEF STEAK MEDIA · TIME 2' CREATIVE STUDIO